Steve Miller


This is a Profile

Possible Sale of Chrysler Puts Focus on Jeep

Brand Marketing

The sale of Chrysler by private equity owner Cerberus is most certain. But there is one brand in the Chrysler stable that arouses the most interest among suitors. “Whoever buys [...]

This is a Profile

Another Victim of the Economy: ‘Big Bang’ Auto Launches

Brand Marketing

When marketing for the  new Ford F-150 begins on Nov. 2, it will be with a

This is a Profile

General Mills CMO Talks Growth, Sustainability

Brand Marketing

In today’s tough economy, when food companies are battling escalating ingredient costs, heavily scrutinized marketing practices and fluctuating stocks, General Mills is driving growth with a business model that includes [...]

This is a Profile

Kmart Pitches Layaway Service to Holiday Shoppers

Brand Marketing

Kmart has launched a campaign that positions the company as the only mass discount retailer to offer a layaway service. The hope is to drive sales at Kmart stores this [...]

This is a Profile

Kmart Touts Layaway for the Holidays

Brand Marketing

DETROIT Kmart has launched a campaign that positions the company as the only mass discount retailer to offer a layaway service. The hope is to drive sales at Kmart stores [...]

This is a Profile

EA Fills Media With ‘Dead Space’

Brand Marketing

NEW YORK What do you get for a year’s worth of marketing? For its videogame “Dead Space,” hitting stores this week, Electronic Arts unleashed TV, in-cinema, a Web site, a [...]

This is a Profile

EA Fills Media with ‘Dead Space’

Brand Marketing

What do you get for a year’s worth of marketing? For its videogame, Dead Space, hitting stores this week, Electronic Arts unleashed TV, in-cinema, a Web site, a six-part animated [...]

This is a Profile

Study: Marketers Are Embracing Viral Video

Brand Marketing

Over 70% of ad agency and media buying executives plan to increase their viral video marketing budgets next year, despite cutbacks in projected spending. However, what constitutes a successful viral [...]

This is a Profile

Lazar Explains Troubled GM’s Media Strategy

Brand Marketing

Betsy Lazar has been a major player in General Motors’ drive away from big budget, big exposure events. In August, the automaker announced a massive marketing retreat from the Oscars, [...]

This is a Profile

Why Some Brands Cheer a Sour Economy

Brand Marketing

It is a good time to be McCormick spices. While not the sexiest of brands, “The taste you trust” is positioned extremely well for an economy that looks to be [...]

This is a Profile

Citizen’s Bank Goes Paperless With ‘Green$ense’

Brand Marketing

Citizen’s Bank is urging its customers to sign up for paperless banking in a new campaign dubbed “Green$ense.” In return, it will give a dime for every electronic transaction made [...]

This is a Profile

Coldwell Banker Drops Home Prices to Lure Buyers

Brand Marketing

Coldwell Banker Real Estate on Friday will launch a 10-day event that will reduce prices on homes for sale by up to 10% in most major U.S. markets. While home [...]

This is a Profile

Car Rental Site Thinks Green, And Not Just About Profits

Brand Marketing

Travelers looking for a way to assuage their guilt over the polluting ways of their rental car, and save money in the process, might want to visit VroomVroomVroom.com. The online [...]

This is a Profile

Birds Eye Cooks Campaign for New Steamfresh Line

Brand Marketing

Birds Eye Foods will support the launch of its Steamfresh line of frozen “Meals for Two” with a TV spot targeting both empty-nest boomer couples and 20-something professional couples with [...]

This is a Profile

Levi Unbuttons Its Beast

Brand Marketing

Bold, risqu