Steve Miller

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Possible Sale of Chrysler Puts Focus on Jeep

Brand Marketing

The sale of Chrysler by private equity owner Cerberus is most certain. But there is one brand in the Chrysler stable that arouses the most interest among suitors. “Whoever buys [...]

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Another Victim of the Economy: ‘Big Bang’ Auto Launches

Brand Marketing

When marketing for the  new Ford F-150 begins on Nov. 2, it will be with a

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General Mills CMO Talks Growth, Sustainability

Brand Marketing

In today’s tough economy, when food companies are battling escalating ingredient costs, heavily scrutinized marketing practices and fluctuating stocks, General Mills is driving growth with a business model that includes [...]

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Kmart Pitches Layaway Service to Holiday Shoppers

Brand Marketing

Kmart has launched a campaign that positions the company as the only mass discount retailer to offer a layaway service. The hope is to drive sales at Kmart stores this [...]

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Kmart Touts Layaway for the Holidays

Brand Marketing

DETROIT Kmart has launched a campaign that positions the company as the only mass discount retailer to offer a layaway service. The hope is to drive sales at Kmart stores [...]

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EA Fills Media With ‘Dead Space’

Brand Marketing

NEW YORK What do you get for a year’s worth of marketing? For its videogame “Dead Space,” hitting stores this week, Electronic Arts unleashed TV, in-cinema, a Web site, a [...]

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EA Fills Media with ‘Dead Space’

Brand Marketing

What do you get for a year’s worth of marketing? For its videogame, Dead Space, hitting stores this week, Electronic Arts unleashed TV, in-cinema, a Web site, a six-part animated [...]

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Study: Marketers Are Embracing Viral Video

Brand Marketing

Over 70% of ad agency and media buying executives plan to increase their viral video marketing budgets next year, despite cutbacks in projected spending. However, what constitutes a successful viral [...]

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Lazar Explains Troubled GM’s Media Strategy

Brand Marketing

Betsy Lazar has been a major player in General Motors’ drive away from big budget, big exposure events. In August, the automaker announced a massive marketing retreat from the Oscars, [...]

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Why Some Brands Cheer a Sour Economy

Brand Marketing

It is a good time to be McCormick spices. While not the sexiest of brands, “The taste you trust” is positioned extremely well for an economy that looks to be [...]