Pure Gold for Marketers
Volkswagen just appointed a new agency for its $200 million account. Deutsch/LA got the business and the daunting task of living up to some of the best advertising ever produced: [...]
Marketers: Are You Letting Your Brand Down?
“I’m pretty sure I wasn’t followed.” It could be a Jack Bauer line from 24 delivered as he tries to infiltrate the bad guy’s center of operations. But it’s not. [...]
By the Book
Years and years ago—actually when God was a boy—a DDB London copywriter named Alastair Crompton wrote more than a few good ads. If you can lay your hands on D&AD [...]