Susan Friedman


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Résumé Rx

Brand Marketing

You’ve listed all the facts. Did you forget to add personality?When I first became a headhunter, I scanned one candidate’s résumé and began to ask a few questions:“What kind of [...]

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What Are You Asking?

Brand Marketing

When a burned-out senior creative director changed jobs to get his creative juices flowing again, he negotiated his new position for himself. What he didn’t realize was that going from [...]

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Art & Commerce: To Boldly Go

Brand Marketing

Ditch The Tried-And-True, Writes Susan Friedman, And Let The Creative Superstars Strut Their Stuff I RECEIVED A CALL from the chief executive of one of the world’s largest ad agencies. [...]