Sony Signs Lowe’s Breakaway Shop in U.K., Goes Pan-European
LONDON – Sony Electronic Publishing has set British tongues wagging by appointing the Lowe Howard-Spink breakaway shop, Mustoe Merriman Herring Levy, to its $1.5-million account. The Mustoe team all worked [...]
Reckitt to Decentralize Media?
LONDON – Reckitt & Colman’s $75-million media review across Europe seems to have fizzled out with U.K. media still being handled by Zenith and Carat running the account on the [...]
A Round of Rum and Cokes at McCann in U.K.
LONDON – Two complementary clients, Bacardi and Coca-Cola, are now at the same shop here. McCann-Erickson won the $15-million pitch for the rum against Abbott Mead Vickers BBDO, Bartle Bogle [...]
JWT/London Thrives Despite Ad Slump — Agency Leads League in New Business, With Eight Wins in Past Two Months
LONDON – If there is one agency in London that has made light work of the recession and exploded from the gate in 1993, it is the local J. Walter [...]
JWT/London thrives despite ad slump
If there is one agency in London that has made light work of the recession and exploded from the gate in 1993, it is the local J. Walter Thompson.The Berkeley [...]
Britain’s BBH Goes for ‘American Dream’ — Agency’s New-Biz Drive Outside U.K. Focuses on U.S. Brands
LONDON – Bartle Bogle Hegarty is predicting the first fruits of its ‘Operation American Dream,’ an attempt to sell American clients on using a one-office British shop to create pan-European [...]