Tania D. Panczyk


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Draft Cashes In With Harrah’s

Brand Marketing

CHICAGO Draft Inc. has been chosen by Harrah’s Entertainment Inc. to create concepts for integrated national retail promotions. The Las Vegas casino entertainment company chose the Chicago shop without a [...]

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Standing Partnership Adds 3 Accounts

Brand Marketing

CHICAGO The Standing Partnership, an independent public relations practice, recently signed three new clients: Maritz Inc., Downtown Now! and DataServ.The St. Louis agency will provide the companies with strategic communications [...]

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Oprah’s Trainer Flexes Muscles for McDonald’s

Brand Marketing

CHICAGO McDonald’s Corp. has entered into an exclusive partnership with Bob Greene, exercise physiologist and Oprah Winfrey’s personal trainer, to educate the public about the importance of a healthy lifestyle.The [...]

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Bolin Wins Radisson Work

Brand Marketing

CHICAGO Radisson Hotels & Resorts has awarded its approximately $6 million account to Bolin Marketing, following a review that included a dozen national advertising agencies.The hotel chain, part of the [...]

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Pall Mall Gets Image Enhancements

Brand Marketing

CHICAGO Brown & Williamson Tobacco is enhancing its advertising with a new design and image identity for its filtered Pall Mall brand.The new creative platform will be featured in print [...]

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DDB Goes Topless for Budweiser

Brand Marketing

CHICAGO Anheuser-Busch’s push to stay contemporary and tweak campaigns before they turn stale is evident in the client’s latest Budweiser TV spot, which features a topless older woman on a [...]

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Denari Named Partner at Young & Laramore

Brand Marketing

CHICAGO Young & Laramore has named director of client services and executive vice president Tom Denari a partner of the agency. Denari, 40, is the fourth partner at the Indianapolis [...]

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Bronner Takes Marketing Post at Jim Beam

Brand Marketing

CHICAGO Jim Beam Brands Worldwide has named Beth Bronner senior vice president of marketing, effective Sept. 29, company officials said.Bronner will manage marketing, advertising, public relations and consumer promotion for [...]

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Cousins Subs Gets ‘Bold’ in New Campaign

Brand Marketing

CHICAGO Cousins Subs is hoping that using humor to dare consumers into taking ‘bold’ initiatives with their sandwich selections will help the regional chain punch through the popular sub-sandwich category.The [...]

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Chicago Ad Community Launches Show

Brand Marketing

CHICAGO Chicago’s advertising community, in partnership with the Chicago Advertising Federation, is launching a revamped ad-award competition called the Chicago Creative Club Awards. Winners of the competition will be announced [...]

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Paul Schultz Scoops Up Dairy Queen

Brand Marketing

CHICAGO Paul Schultz Advertising has picked up the accounts of American Dairy Queen Corp. in two Kentucky towns. The Louisville, Ky., agency will handle advertising for the Louisville and Lexington [...]

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Marcus Thomas to Brand Steel Combine

Brand Marketing

CHICAGO The International Steel Group has retained Marcus Thomas to help the company develop its brand strategy and create its first advertising campaign. The appointment was made without a review, [...]

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Workwear Maker Launches Latino Effort

Brand Marketing

CHICAGO Perich + Partners has created a Hispanic marketing campaign for Carhartt, a manufacturer of premium workwear.The campaign, which launches in Denver and Chicago in October, is designed to educate [...]

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GSW Takes Manhattan in Expansion

Brand Marketing

CHICAGO Gerbig, Snell/Weisheimer, an independent healthcare advertising agency, has opened an office in New York.The Columbus, Ohio, shop and its parent company InChord Communications will be located in Manhattan, where [...]

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Midwest Shop Makes New York Debut

Brand Marketing

CHICAGO Gerbig, Snell/Weisheimer, an independent healthcare advertising agency, has opened an office in New York.The Columbus, Ohio, shop and its parent company InChord Communications will be located in Manhattan, where [...]