Terry Lefton


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BofA: Bigger’s Better

Brand Marketing

Bank of America launches the massive first leg of a branding campaign this week, spending some $32 million in media between now and the end of May putting a friendly [...]

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Hot Rodders Covet Nascar’s Marketing Muscle

Brand Marketing

Name Integer Group to Rev Up Fan Base and Sponsorship Roll NEW YORK–Continuing its recent moves to outsource much of its marketing, the National Hot Rod Association has hired Integer [...]

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Lugz Chooses Amster Yard

Brand Marketing

McCann Unit Beat 4 Shops For Shoe Maker NEW YORK–Lugz has awarded its $10 million account to McCann-Erickson’s Amster Yard unit, the first time the growing urban footwear and apparel [...]

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And 1 Has Fast-Breaking TV

Brand Marketing

Upstart basketball sneaker and apparel brand And 1 attempts to cement its in-your-face equity with the first television spot starring recently signed endorser Latrell Sprewell. The commercial, from Crispin Porter [...]

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Wieden Readies Push for Nike’s Jordan Brand

Brand Marketing

Wieden & Kennedy is preparing concepts for what will be the most expansive campaign to date for Nike’s Michael Jordan brand line. The new work is slated to run between [...]

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Gatorade Deal An Energy Boost For FCB

Brand Marketing

Less than two weeks after Coca-Cola signed a deal that caused the entire industry to question the value of a National Football League corporate sponsorship, Quaker Oats’ Gatorade inked a [...]

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Woods-Unilever Pact

Brand Marketing

Golf Ace Signs Product Development DealNEW YORK–Tiger Woods has inked another seven-figure deal, signing on to develop personal care products for Unilever. A testimony to Wood’s drawing power, the deal [...]

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Financial Services Marketing; John Cochran

Brand Marketing

If yours is a typical American household, you get a couple of credit-card solicitations in the mail every week, most of which end up in the trash. After all, with [...]

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Yabba Dabba Doo! Flintstones at Days Inn: Fred, Barney and Crew Check in At Motel Chain for Two Year Stay

Brand Marketing

NEW YORK – Looking to solidify its position as a family vacation motel, Days Inn has invited The Flintstones to check in for a two-year stay. The 1,425-unit hotel chain [...]