The Benckiser Unit

  • This is a Profile

    Upscale Jovan For Men Set to Roll Out This Fall: Pricier Extension Is a Major Component Of a Fragrance Ad Blitz by the Benckiser Unit

    Brand Marketing

    NEW YORK – In an aggressive attempt to bridge its gap between mass and prestige fragrance lines at food, drug and mass merchandise stores, the Joh. A. Benckiser GmbH unit [...]