Tim Peterson


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Google Upgrades Shopping, Maps Ahead of Holidays

Digital

Google is making its own list this holiday season—or, more specifically, it's letting users do so. On Tuesday, the company was set to announce the addition of Shortlists to Google [...]

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Klout Perks Crosses 1 Million Claims, More Than 400 Campaigns

Digital

Nearly three years after Klout launched Klout Perks as its first paid product for brands—letting marketers like Chevy reward influential users with offers like a weekend-long test drive—more than one [...]

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Capturing More User Info in a Less Creepy Way

Digital

Given today’s digital privacy minefield, publishers and advertisers must find ways to get information from their audiences without creeping them out.

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Facebook Could Map Out Local Search, Ads With Waze Deal

Digital

Facebook is mapping out an acquisition of crowdsourced traffic navigation mobile app Waze, according to reports from three Israeli publi

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Early Stats on How Facebook Exchange Ads Perform in News Feed

Digital

It was easy money to bet that matching up what is arguably Facebook's most valuable ad offering with its most valuable real estate would pay off.

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Sharethrough Scales Up Its Native Ads

Digital

A fundamental challenge of native advertising is scalability. A Google search ad can’t run as a Forbes BrandVoice ad, nor can a Twitter Promoted Tweet be placed as a Tumblr [...]

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EBay Plans to Share Its Users’ Data With Brands

Brand Marketing

EBay will soon start letting brands build out audience segments using its wealth of shopping data so they can target ads to consumers on non-eBay sites, following a similar move by [...]

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LinkedIn Pivoting From One-Off Marketing Deals to Content-Based Ads

Digital

When it comes to LinkedIn’s suite of revenue streams, Marketing Solutions (read: advertising) is the Theodore to Talent Solutions’ (job recruitment) Alvin.

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Facebook Served 39 Percent More Ad Impressions in Q1

Digital

All that chatter from people decrying an increase in ads when they visit Facebook may not be exaggerations from an agitated few. Facebook CFO David Ebersman said during the company’s [...]

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Twitter Opens Ad Demand Floodgates With Self-Serve Expansion

Digital

Twitter extended its self-serve platform to all U.S.

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Only 30 Percent of Brands’ Pinterest Engagement Come From Own Pins

Digital

Marketers may like steering the conversation around their brands, but Facebook and Twitter have upended that strategy. Now it seems Pinterest is putting the brand-driven approach away almost entirely.

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Yahoo Goes Native With In-Stream Home Page Ads

Digital

Since Yahoo launched its home page redesign in February, the new stream-centric layout—outfitted with an all-too-standard 300 x 250 pixel banner on one side and even more miniscule unit on [...]

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Google Looks to Push Mobile In-Store Shopping, Tablet-First Design

Digital

As Google’s svp of ads and commerce, Sridhar Ramaswamy oversees the engineering behind products like Google Shopping’s Product Listing Ads, AdWords’ transition to Enhanced Campaigns and even the test of [...]

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360i, Draftfcb Take Top Facebook Studio Awards for Oreo Campaign

Digital

Not all newsrooms are dying off. Along Madison Avenue, the concept of the brand newsroom has ascended to the center of many social marketing strategies. And now it’s won Mondelez’s [...]

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Twitter and Facebook Are Poised to Challenge YouTube

Digital

U.S. advertisers will spend $4.14 billion on digital video this year, according to eMarketer estimates. Yet while Twitter and Facebook are among the most popular ways to find and watch [...]