Todd Wasserman


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MillerCoors Adds Hipcricket to Roster

Brand Marketing

MillerCoors has inked a deal with Hipcricket to become its exclusive mobile marketing and advertising partner. Hipcricket signed a three-year contract to develop and execute all mobile marketing efforts in [...]

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Snuggie’s Back and In On the Joke

Brand Marketing

Attention hipsters planning to give an “ironic” Christmas present this year: Snuggie is in on the joke, too. The blanket with sleeves, which became a punchline in early 2008, is [...]

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Chevy Puts Pandora on Cruze Control for a Day

Digital

Chevrolet is taking over Pandora today in what could signal the online music service’s entry into the big leagues of corporate sponsorship. The site/app, which claims more than 65 million [...]

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Chevy Puts Pandora on Cruze Control

Brand Marketing

Chevrolet is taking over Pandora today (Nov. 10) in what may signal the online music service’s entry into the big leagues of corporate sponsorship. The site/app, which claims more than [...]

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Toys”R”Us Launches Mobile Coupons

Brand Marketing

Toys”R”Us is playing in the mobile space. The retailer, never known as a big innovator in digital, this holiday season is equipping its retail outlets with scanners that can read [...]

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Domino’s Caught in NYTimes Cheese Storm

Brand Marketing

It’s enough to give the marketers at Domino’s heartburn. The pizza chain, which had been having a stellar year, was collateral damage in a front-page Sunday New York Times story on [...]

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Chevy to Bow ‘Runs Deep’ Line

Brand Marketing

Chevrolet is breaking a new campaign tonight during the 2010 Major League Baseball World Series, with the theme “Chevy runs deep.” The campaign is the first major push for the [...]

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Chevy Intros ‘Runs Deep’ Tagline

Brand Marketing

Chevrolet is breaking a new campaign tonight (Oct. 27) during the 2010 Major League Baseball World Series, with the theme “Chevy Runs Deep.” The campaign, the first by Goodby, Silverstein [...]

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Boycott This!

Brand Marketing

It seemed like a good idea: To get a program canceled, go after the advertisers. But such logic doesn’t seem to apply in Murdochland. A yearlong attempt to have advertisers [...]

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Why Glenn Beck Will Win

TV / Video

It seemed like a good idea: To get a program canceled, go after the advertisers. But such logic doesn’t seem to apply in Murdochland. A yearlong attempt to have advertisers [...]

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HP Plans ‘Ecosystems,’ Not PCs

Brand Marketing

Cloud computing has given way to what might be called “cloud branding,” i.e., an attempt by tech companies to “own” not just the gadgets consumers use, but the experience around [...]

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Why HP Plans to Market ‘Ecosystems,’ Not PCs

Brand Marketing

Cloud computing has given way to what might be called “cloud branding,” that is an attempt by tech companies to “own” not just the gadgets consumers use, but the experience [...]

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Best Buy’s TV Network Heads Into ‘Upfronts’

Brand Marketing

Until recently, Keith Bryan said Best Buy was a “media company in denial,” but with Best Buy On, the retailer is in denial no longer. Launched in January to coincide [...]

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McDonald’s Joins FarmVille

Digital

McDonald’s is moving to FarmVille, the popular Facebook social game, at least for 24 hours. Today, the fast-food giant will have its own farm in FarmVille offering players the chance [...]

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McDonald’s Comes to FarmVille

Brand Marketing

McDonald’s is moving in to FarmVille, the popular Facebook social game, at least for 24 hours. Today (Oct. 7) the fast food-giant will have its own farm in FarmVille, offering [...]