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Tom Doctoroff


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    Why Traditional Media Isn’t Dying, and 4 Other Myths of the Digital Era Dispelled

    Brand Marketing

    "We are no longer creative people. We are inventors!"

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    Did China Rediscover Its Soul?

    Brand Marketing

    In my 2005 book, Billions: Selling to the New Chinese Consumer, I asked whether the Middle Kingdom would summon enough courage to show the best side of itself. “Will the […]

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    China’s Challenges

    Brand Marketing

    We have a trick. When we want to impress China’s glorious opportunities upon colleag-ues from abroad, we take them to M on the Bund, a glitzy restaurant where power players […]