Tom Messner


This is a Profile

The Tuesday Team: The Inside Story of the Admen Who Got Reagan Re-elected in ’84

Brand Marketing

Mike Deaver had an idea. Instead of making commercials and a convention film with the political professionals, he wanted to see what Madison Avenue could do taking on Ronald Reagan's [...]

This is a Profile

Art & Commerce: Burned By Bloggers

Brand Marketing

Have you ever scrolled through any of the blogs devoted to the advertising business?You should for your own self-interest: You never know when you will find yourself on the receiving [...]

This is a Profile

Art & Commerce: Sorry To Say, It’s So

Brand Marketing

Say it ain’t so, Joe,” has, 88 years later, given way to, “Say it ain’t so, Tim.” That’s the time that’s passed between Joe Jackson’s Black Sox scandal and Tim [...]

This is a Profile

Art & Commerce: The Perfect Storm

Brand Marketing

Al Gore (former two-term vice president, former multi-term senator and congressman, former nominee for president who won the popular vote and lost the electoral vote, former candidate for the Democratic [...]

This is a Profile

Art & Commerce: Ask The Expert

Brand Marketing

My favorite politician of all time was Sen. S.I. Hayakawa from California, and not just because he constantly fell asleep during hearings and sessions. When he was running for the [...]

This is a Profile

Art & Commerce: Volume 1, Number 1

Brand Marketing

Iused to collect first issues of magazines. Sports Illustrated’s first cover was Eddie Matthews of the Milwaukee Braves, newly moved from Boston and heading toward a 47-homer season, taking a [...]

This is a Profile

Art & Commerce: Back In Business

Brand Marketing

The problem with socialism is socialism; the problem with capitalism is capitalists.” So said Herr William Schlamm some 50 years ago. I didn’t overhear Willi getting off his mot, but [...]

This is a Profile

Giving Your Work Away

Brand Marketing

Consumers, those hot new creatives taking over the business, need to improve their compensation agreements or suffer the consequences: Chapter 11 and penury.To date, You the Consumer’s most visible creative [...]

This is a Profile

Travelin’ Man

Brand Marketing

James Dines, the almost infallible investment analyst (precious metals, Internet bubbles, uranium mining stocks), said a while ago that because of such pressing issues as the Holy Trinity versus monotheism [...]

This is a Profile

War Correspondence

Brand Marketing

“Sept. 11 was my call to action. If you saw the towers fall and smelled the burning rubble—you understand why I joined.”This is BBDO vp, associate creative director Vann Graves [...]

This is a Profile

In The Revival Tent

Brand Marketing

ME: Evan, I read last week in Stuart Elliott’s New York Times ad column (he succeeded Randall Rothenberg who succeeded Phil Dougherty who succeeded Carl Spielvogel, while you were working [...]

This is a Profile

Look To The Stars

Brand Marketing

verybody is the champion of change these days.Everybody being advertisers, agency heads, holding company heads, creative directors, media planners and buyers, digital deliverers of nouvelle media.You can’t find a soul [...]

This is a Profile

A Meeting Of Minds

Brand Marketing

Have you caught any episodes of American Inventor on ABC? The show that stars J. Walter Thompson creative director Eddie Evangelista as judge, jury and executioner of everyday folks who [...]

This is a Profile

Let’s Play Ball

Brand Marketing

Nothing bespeaks the irrationally exuberant optimism of America more than starting your own advertising agency or going to an opening day at Shea Stadium on Roosevelt Avenue in Queens, N.Y.Last [...]

This is a Profile

Insert [Title] Here

Brand Marketing

Chief creative officer. Chief of staff. Chief operating officer.Chief financial officer.Chief performance officer. Chief creative officer.Chief information officer.Chief talent officer.Chief marketing officer.Chief technology officer.Chief communications officer. Chief strategy officer.These are [...]