Global Ad Spending Will Grow 6% in 2015 With Help From Mobile, Report Predicts
Global ad revenue growth might be projected to slow slightly in 2015, but ad spending is on track to increase more substantially.
Report: Global Media Ad Revenues Will Grow More Slowly in 2015
In the past year, global media advertising revenues jumped 5.5 percent to reach $512 billion, Magna Global estimates. But in 2015, growth will likely slow to 4.8 percent.
Black Friday Sales Suffer After Early Deals and Discounts
Black Friday sales dropped an estimated 11 percent this year, the National Retail Federation (NRF) reported, and foot traffic dipped as well.
Facebook to Brands: No More Free Rides
Facebook announced a move this month that will make it more difficult for brands to reach their fans through purely organic marketing efforts. Instead, if brands want to reach the widest possible audience on the social media site, they will need to invest in ads.
Nielsen Will Measure Viewership for Streaming Services Like Netflix and Amazon
Nielsen Media, the dominant provider of U.S. television ratings for decades, announced plans this week to begin measuring viewership numbers for content on streaming services.
UPDATE: DreamWorks and Hasbro Cancel Acquisition Talks
According to The Hollywood Reporter, Hasbro has called off negotiations with animation studio DreamWorks Animation following word in recent days that the toy company was looking to acquire the animation studio.
Women Have to Pay More for Plus-Size Jeans at Old Navy, but Men Don’t
Old Navy becomes the latest brand to find itself embroiled in a plus-size controversy.
Hellmann’s Parent Company Says Organic Brand ‘Just Mayo’ Isn’t Actually Mayo