Tor Myhren

  • When Does Leaning Hard Into Celebrity Become Lazy and Dangerous?

    Brand Marketing

    There are many things that defined 2014 in advertising.

    The Best $3 Million You Ever Spent

    Brand Marketing

    One commercial, 2.9 million bucks. Who buys this stuff? Crazy, outdated advertisers who haven’t been told that TV is dead? Or the smartest marketers on the planet, taking advantage of […]

    Fast, Cheap and Out of Control

    Brand Marketing

    Wired magazine calls it the “MP3 effect.” It goes like this: Any audiophile can tell you vinyl records have the best sound quality. Then CDs were born, which sounded worse […]