Valerie Burgher


This is a Profile

Newspapers: Wanted: local news, national ads

Brand Marketing

Despite sagging circulation, companies are pumping more of their advertising dollars into daily news-papers than they have at any time since the go-go ’80s, and the quantum percentage increases seen [...]

This is a Profile

Outdoor: After smoke, there’s still some fire

Brand Marketing

Outdoor’s irrepressible urge to merge in 1997 leaves only a handful of large publicly owned companies to slug it out for advertising dollars in 1998. The benefits of those consolidations, [...]