Vanessa L. Facenda


This is a Profile

Betty Crocker Puts New Icing on the Cookie

Brand Marketing

NEW YORK Forget the cake. Betty Crocker is putting the icing on the cookie. This month, the venerable desserts maker launches Decorating Cookie Icing. TV ads, which will air on [...]

This is a Profile

Baskin-Robbins Double Dips With Hershey

Brand Marketing

NEW YORK Baskin-Robbins has expanded a partnership with Hershey, which will be backed by new family-oriented creative. Baskin-Robbins, Canton, Mass., first partnered with Hershey, Hershey, Pa., last year to create [...]

This is a Profile

Cold Stone Creates Constant Craving

Brand Marketing

NEW YORK Cold Stone Creamery looks to make consumers crave its premium ice cream with four new TV ads breaking March 9. The high-end ice cream chain is targeting affluent [...]

This is a Profile

Kellogg Energizes Frosted Flakes

Brand Marketing

NEW YORK Kellogg, which leaned on Frosted Flakes’ equity for an unsuccessful whole grain cereal called Tiger Power, is tapping Tony the Tiger’s powers again for Frosted Flakes Gold, another [...]

This is a Profile

Kraft, Kellogg to Raise Prices, Ad Spends

Brand Marketing

NEW YORK Squeezed by higher commodity costs and ad spends, Kraft and Kellogg are both planning to raise prices on many of their products.The announcements by both came after disappointing [...]

This is a Profile

Cottonelle Gets ‘Behind’ New Campaign

Brand Marketing

NEW YORK Kimberly-Clark is launching “Be kind to your behind,” the largest Cottonelle campaign in the history of the brand, with spend expected to approach some $100 million, about a [...]

This is a Profile

Match.com ‘Rewinds’

Brand Marketing

NEW YORK Match.com’s new campaign, “Rewind,” aims to break down any lingering stigma of online dating, said Darcy Cameron, client vp, advertising and marketing.Cameron noted that the previous campaign, “It’s [...]

This is a Profile

Curves Celebrates Women

Brand Marketing

NEW YORK Curves International is about to jump-start the January weight-loss season with a new ad campaign that doesn’t focus on shedding unwanted pounds.Instead, the updated effort, breaking Monday, aims [...]

This is a Profile

Kimberly-Clark Taps Naked

Brand Marketing

NEW YORK Kimberly-Clark is adjusting its marketing-agency model and no longer developing ad programs built exclusively around 30-second TV spots.With this new approach in mind, K-C has selected Naked Communications [...]

This is a Profile

Target, Wal-Mart Top Holiday Survey

Brand Marketing

NEW YORK Target, Wal-Mart and Macy’s have topped the list of consumers’ favorite retail holiday TV ads, a new study shows.And according to the survey conducted for the Retail Advertising [...]

This is a Profile

Tag Heuer Goes Digital

Brand Marketing

NEW YORK TAG Heuer is going digital—and not just with its watches. The nearly 150-year-old luxury sports watch manufacturer is introducing its first comprehensive online advertising campaign today, initially investing [...]

This is a Profile

Fortunoff Ups TV Buys in Holiday Push

Brand Marketing

NEW YORK Fortunoff wants consumers to know it’s still “The source,” and has increased its holiday TV advertising budget to communicate the message.The new spots, which break today, are not [...]

This is a Profile

Stories, Not Facts, Engage Consumers

Brand Marketing

NEW YORK Want to market your brand better? Then tell a story. That’s the top finding from an intensive three-year study, “On the Road to a New Effectiveness Model,” released [...]

This is a Profile

Seiko Preps $20 Mil. ‘Me’ Campaign

Brand Marketing

NEW YORK Seiko plans to spend $20 million over the next year to drive home a simple message: Our watches may be known for their functionality, but they also are [...]

This is a Profile

Andreas Ostermayr, Dannon

Brand Marketing

Most of us would not think of yogurt as a life-altering product. Which is exactly why Dannon deserves so much credit for having the foresight to bring Activia, a familiar [...]