Will M


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    How Celebrities Promote TV Shows On Facebook

    Digital

    Facebook Strategic Partnerships Lead for Music and Entertainment Charles Porch talked celebrities, fan engagement, and TV-show promotion with Variety Editor-in-Chief, Digital Andrew Wallenstein at the Variety Entertainment and Technology Summit last week in Marina Del Rey, Calif.

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    6 Ways Facebook Exchange Changes Advertising

    Digital

    Facebook Exchange Partnerships Manager Josh Butler spoke about the social network's real-time-bidding ad exchange to media buyers, agency trading desks, and brand marketers at OMMA's Real-Time Buying summit in Century City, Calif., last Thursday.

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    Facebook’s Social TV Group Hints At New Products

    Digital

    Facebook is launching a new content group to work with the film and television industries, and new products on the way will make non-friend and non-public data more available, which should help films and TV shows become even more social, Manager of Strategic Partner Development Nick Grudin said at the Social TV Summit in Bel-Air, Calif., earlier this month.

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    Social Gaming Network’s Acquisition Of Mob Science Continues Trend Away From Facebook-Only Social Games

    Digital

    Take a close look at Social Gaming Network’s story, and you will see how social games are evolving away from a focus on Facebook-only games. SGN is rising as a multiplatform social game developer, while Facebook-focused Zynga has been declining rapidly. SGN is even hiring the talent that was laid off by Zynga.

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    Google Research Shows Potential of Social Marketing at Movie Studios

    Digital

    YouTube movie trailers, social engagement campaigns and search engine marketing are increasingly critical to movie studios marketing new film releases, according to Google's newly released white paper, which shows how search engine data can be used to predict box office performance.

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    Is Instagram Dangerous for Kids?

    Digital

    A Change.org petition that explains the dangers of using Instagram for 13-17 year old users has collected 95% of the signatures needed to send a message to Instagram about protecting the privacy of minors.

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    Influencer Marketing Tips from Digital Hollywood

    Digital

    Influencer marketing is a hot trend in social media. Read on for expert advice from the Digital Hollywood conference.

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    Social TV: Facebook Vs. Twitter Vs. Tumblr

    Digital

    Facebook has a perception problem in social television, where Twitter is entertainment's favorite platform.

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    Akimbo Card Deals Out New Ways To Send Money Via Facebook

    Digital

    A startup that creates innovative ways for groups to send money to each other, Akimbo, also enables Facebook users to easily share funds with their friends, with all transfers free of charge and occurring instantly.

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    Tablets Bringing Ad Dollars to App Developers

    Digital

    Ads on an iPad in Los Angeles on a Tuesday morning are more valuable than ads on a random smart phone at night in Indonesia. Should this guide your app development strategy?