William Higham


This is a Profile

Customers in Control?

Brand Marketing

Spooked by the recession, consumers are looking for ways to take back the reins from institutions and brands alike. I’ve labeled this macro trend “control freaks.” Falling consumer confidence is [...]

This is a Profile

Old Is the New Young

Brand Marketing

Planners, account directors and researchers are typically busy people. Under a barrage of internal and client demands, it’s hard for us not to fall into shorthand approaches sometimes. For instance, [...]

This is a Profile

Opinion: Old Is the New Young

Brand Marketing

Planners, account directors and researchers are typically busy people. Under a barrage of internal and client demands, it’s hard for us not to fall into shorthand approaches sometimes. For instance, [...]