Yana Polikarpov


This is a Profile

Dr Pepper Ads, Tour Target Young Latinos

Brand Marketing

Dr Pepper Snapple Group this week is launching “Vida23,” a multifaceted effort to attract young Hispanic consumers to its Dr Pepper beverage. “Just like the unique 23 flavors in Dr [...]

This is a Profile

Japanese Artisan Products Pop Up in NYC

Brand Marketing

Japan Brand this month will open a pop-up shop in New York City to introduce to American consumers a portfolio of artisan products sold by the company, which consists of [...]

This is a Profile

Green Teen Report Card: ‘A’ for Awareness, ‘D’ for Action

Brand Marketing

While the Millennial generation—or those born after 1978—may be the cohort that is most passionate and educated about environmental issues, its members are not as altruistic as you might think, [...]

This is a Profile

Chanel Celebrates No 5 Anniversary

Brand Marketing

Chanel on Tuesday, May 5, launched several initiatives to commemorate the anniversary of the debut of its legendary No 5 perfume on May 5, 1921. Along with new ads, the [...]

This is a Profile

Amp Energy, Dale Earnhardt Jr. Rev Up for New Beverage

Brand Marketing

Amp Energy and race car driver Dale Earnhardt Jr. have teamed to launch Tradin’ Paint, a limited-time energy drink. The beverage is available at retail, starting today. “Dale Jr. was [...]

This is a Profile

Mars Sprinkles M&M’s With Disney Characters

Brand Marketing

Consumers can now order a special selection of M&M’s featuring nine Disney themes, via a deal between candy maker Mars Direct and Disney Consumer Products. The candies are being called: [...]

This is a Profile

Malibu Rum Suits Up With Pro Beach Volleyball

Brand Marketing

Malibu Caribbean Rum joins the Association of Volleyball Professionals’ Crocs Tour, a beach volleyball competition touring across the U.S. through late September, as the official and exclusive spirits sponsor. “Volleyball [...]

This is a Profile

‘Apocalyptic’ Slurpee Hits 7-Eleven

Brand Marketing

Just in time for the release of Terminator Salvation, premiering May 21, 7-Eleven Stores will carry a new Slurpee flavor, “Apocalyptic Ice,” along with four collectible 3-D cups and two [...]

This is a Profile

Survey Shows Mixed Trends in Custom Publishing Industry

Brand Marketing

A survey, entitled “Characteristics Study: A Look at the Volume and Type of Custom Publications in America,” was conducted by the Custom Publishing Council via mail this past winter. Results [...]

This is a Profile

Visitors Bureau Lures Tourists to ‘Happy’ San Diego

Brand Marketing

The San Diego Convention and Visitors Bureau recently launched an integrated campaign called “Happy Happens,” an $8.6 million effort positioning the city as a destination loaded with happy places and [...]

This is a Profile

Gap Hosts ‘Flip-Flop Shop’

Brand Marketing

Gap’s flagship store in New York will host a Havaianas brand “Urban Beach Flip-Flop Shop” from April 30 to June 13. “Flip-flops are such an iconic symbol of summer, and [...]

This is a Profile

Entertainment Book Usage Spikes in U.S. Cities

Brand Marketing

Figures from Entertainment Publications, a discount coupon provider and promoter, show coupon clipping has increased in the current economic climate. “In this economic downturn, discount offers drive consumer-purchase behavior, from [...]

This is a Profile

In-Store Cosmetic Demos Raise Brand Awareness

Brand Marketing

Results of a customer response survey show that in-store beauty demonstrations, a tried-and-true retail technique, are a hit with consumers. The survey was conducted by national marketing company Cosmetic Promotions, [...]

This is a Profile

Sharp Expands Electronics Recycling Program

Brand Marketing

Electronics manufacturer Sharp recently expanded its environmental recycling program to more than 300 sites nationwide. The expansion consisted of more than 30 new Southeast locations being added in Florida, Georgia, [...]

This is a Profile

Pop-Up Stores Come to College Campuses

Brand Marketing

Sportswear brand Original Penguin will join in an effort to bring pop-up retail stores to 20 college campuses this month and next, in a pitch tied to a charitable cause [...]