Zephrin Lasker


  • Clicks and Mortar

    Brand Marketing

    In a recent issue of The New Yorker, James Surowiecki wrote in his column, The Financial Page, how the rise of the Web and newer click-based business models (such as […]

    Opinion: Blockbuster’s Missed Opportunity

    Brand Marketing

    In a recent issue of The New Yorker, James Surowiecki wrote in his column, The Financial Page, how the rise of the Web and newer click-based business models (such as […]

    A Digital Manifesto

    Brand Marketing

    As many of you probably read, this past May President Obama warned graduating college students that their favorite devices — iPods, iPads, PlayStations — could not only be distracting, but […]

    Redefining ‘Disruptive’

    Brand Marketing

    Ask your friends, your spouse, the person in line behind you at the coffee shop: Are online ads annoying? I have no doubt they’ll say some variation of “totally.” For […]

    The New Agency Diet

    Brand Marketing

    Michael Pollan’s prolific investigation into food origination and production has influenced the ways that many of us view one of the most elemental aspects of our lives: what to eat. […]