This is a Profile

Aaron Goldman

Aaron Goldman is chief marketing officer at 4C, a data science and marketing technology company


This is a Profile

TV Convergence Will Create a More Lucrative Future for Athletes

Voice

As TV converges, the overall dynamics of the distribution of wealth in sports are changing.

This is a Profile

Despite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually Provides an Opportunity for Nike

Brand Marketing

It also showed them to be a frontrunner among athletes.

This is a Profile

How Snapchat’s Pace of Innovation Is Pushing the Industry Forward

Digital

Opinion: 95 percent of impressions for Snap Ads were served programmatically.

This is a Profile

Why Live Video is the Apex of the TV-Digital Convergence

Digital

Opinion: As the lines blur, the imperative narrows in on "right time."

This is a Profile

Super Bowl LII Proves the Dawn of TV’s Next Golden Age, Not Its Death

Digital

Opinion: Take a step back from the channel-focused approach and optimize around audiences.

This is a Profile

Social Media Is Dead … Long Live Social Advertising

Digital

Opinion: The final nail in the coffin may have been Snapchat’s redesign.