Adweek Content Studio, with Rocket Fuel
How AI Will Drive the Future of TV Advertising
For all the talk about digital disruption, linear TV is still king for its combination of quality long-form content and reach. While digital video and addressable have made inroads, they’re […]
What Does It Mean to Be a Predictive Marketer?
Marketing is moving from programmatic to predictive, but what does this look like in practice? A future where it’s possible to zero in on understanding consumer behavior and deliver […]