Adweek Intelligence


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What Personalization Success Really Looks Like

Clearly, personalization is more important than ever, as an overwhelming 75% agreed that personalization is critical to their long-term bottom-line success.

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Why Brands Still Can’t Seem to Master Customer Experience

The Adweek Intelligence survey of more than 300 marketers conducted for the recent NexTech conference found out what the future holds for data-driven marketers.

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Challenger Brand Success Is All About Great Storytelling

Groundbreaking research from Adweek Intelligence examines the impact of challenger brands and identifies the challenges, threats and marketing practices of these direct-to-consumer disruptors.