Alexis Vera has over two decades of leadership experience informing brand and retail strategy for some of the world’s most recognized brands including Coca-Cola, Nike, Starbucks and Quay Australia. Currently serving as executive vice president at IDL, he oversees the agency’s ideation, design, and execution of disruptive and ultimately shareable consumer experiences. Alexis has helped to shape the direction of IDL’s strategic growth, with an approach to the market that focuses on more effectively connecting brands to their consumers in a rapidly evolving landscape.
3 Ways Retail Brands Can Break Through the Traditional Mold With Experiences
Experiential marketing can reconnect consumers to the market.