Portrait of Andrea Katz

Andrea Katz

Andrea Katz is founder and Chief Ideonista at Ideon, a strategic brand consultancy in New York City.


This is a Profile

Class of 2017: Here’s the First Step to Having a Brilliant Career

Creativity

Unsolicited advice on brand identity from a NYC consultant.

This is a Profile

Thrift vs. Spending: Navigating the Paradox of Nonprofit Branding

Brand Marketing

Branding is never easy, but nonprofit branding poses special challenges.