Portrait of Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.


This is a Profile

Why Supply-Path Optimization Is Coming to Connected TV

Programmatic

GroupM and SpotX recently partnered to streamline buying.

This is a Profile

Ad-Tech Firms Are Paying Their Bills, but Concerns Linger

Digital Transformation

The industry is showing signs of life and facing a busy Q4 after an extreme slowdown.

This is a Profile

DoubleVerify Raises $350 Million

Ad Tech & Mar Tech

The company is rumored to be prepping an IPO.

This is a Profile

Kochava Rolls Out Identity Tool for Publishers Focused on CTV and Mobile

Ad Tech & Mar Tech

The ad industry's audience measurement challenges span multiple types of media.

This is a Profile

How Ad Tech Is Recovering After a Rocky Summer

Mediaweek

How ad tech is paying its bills again in 2020.

This is a Profile

How Agencies Are Adapting as Data Becomes More Important for Brands

Ad Tech & Mar Tech

Having a modern planning and reconciliation platform is a must now.

This is a Profile

Media Newsletters Are Booming, and Substack’s Co-Founders Lit the Fuse

Hot List

Adweek’s Publishing Executives of the Year built their entire business around what used to be an afterthought to many media companies: newsletter subscriptions.

This is a Profile

GroupM Continues Supply Chain Optimization Efforts with SpotX Partnership

Programmatic

The agency is adding video to its Premium Supply marketplace in the U.S.

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Connected TV’s Growing But Unclear Role in Political Advertising

Programmatic

Linear still dominates political ad buys despite the spike in CTV audiences driven by the pandemic.

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A Look at Google’s Marketing Strategy as It Goes Up Against the US Government

Platforms

The ad giant says the DOJ's lawsuit is 'deeply flawed.'

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DOJ Files Antitrust Case Against Google, ‘Gatekeeper to the Internet’

Ad Tech & Mar Tech

Lawsuit claims Google holds an unlawful and anticompetitive position within search, according to reports.

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IPO Rumors: Is Wall Street Ready To Embrace Ad Tech (Again)?

Ad Tech & Mar Tech

DoubleVerify, AppLovin appear to be exploring public offerings, fueling debate about bubbles or serious value.

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Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up

Programmatic

Nielsen starts an addressable TV initiative.

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Smaller Companies Still Aren’t Sure What to Do When Third-Party Cookies Go Away

Ad Tech & Mar Tech

While large agencies and major publishers build out their first-party data solutions in preparation for the deprecation of third-party cookies, smaller companies say they’re still unprepared. A September survey by [...]

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Independent Ad Tech Is Poking Holes in Google’s Dovekey Proposal

Ad Tech & Mar Tech

Who will be the trusted, independent gatekeeper?