4 Major Factors That Will Change How Marketers Use Data
Forrester's Joanna O'Connell says the industry needs to 'fundamentally rethink' how targeting will work.
Verizon Media Expands Its Ad Sales Deal With Microsoft
The telecom's ad-tech unit is finding its footing after a rocky upbringing.
Simpli.fi Buys Advantage Software for More Than $100 Million
DSP will offer tools for agencies to streamline their media planning and reconciliation.
‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard
Leaders from P&G, NBCU and The Trade Desk on the fundamental changes rocking the ad industry.
Lotame’s Online Identifier Is the Latest to Gain Adoption
Publishers aren't expecting one post-cookie ID solution to rule them all (yet).
How The New York Times Is Adapting to Life Without Third-Party Cookies
The publisher rolls out its own first-party data marketplace.
How Ad Tech’s Identity Was Rattled in 2020
2020—what a year—one that many will be glad to see the back of. But it’s also one that will haunt the ad-tech sector well into 2021, and potentially well beyond [...]
Does the Growth of Connected TV Spell Trouble for Ad Tech?
Traditional broadcasters want tight controls around their premium inventory as they move into CTV, a common practice in the upfront linear marketplace, but an uncommon practice across the open web [...]