Andrew Blustein
Andrew Blustein is a programmatic reporter at Adweek.
4 Major Factors That Will Change How Marketers Use Data
Programmatic
Forrester's Joanna O'Connell says the industry needs to 'fundamentally rethink' how targeting will work.
Verizon Media Expands Its Ad Sales Deal With Microsoft
Programmatic
The telecom's ad-tech unit is finding its footing after a rocky upbringing.
Simpli.fi Buys Advantage Software for More Than $100 Million
DSP will offer tools for agencies to streamline their media planning and reconciliation.
‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard
Leaders from P&G, NBCU and The Trade Desk on the fundamental changes rocking the ad industry.
Lotame’s Online Identifier Is the Latest to Gain Adoption
Publishers aren't expecting one post-cookie ID solution to rule them all (yet).
Jukin Media Gets Creative With CTV Ad Offerings
Content owners diversify their products in the face of heavy competition from distributors.
How The New York Times Is Adapting to Life Without Third-Party Cookies
The publisher rolls out its own first-party data marketplace.
When Will In-Person Events Return?
CES 2021 is only a couple weeks away, and for the first time ever it will be held completely virtually. Other tentpole events are on the horizon, too. Adweek’s Challenger [...]
How Ad Tech’s Identity Was Rattled in 2020
Programmatic
2020—what a year—one that many will be glad to see the back of. But it’s also one that will haunt the ad-tech sector well into 2021, and potentially well beyond [...]
Does the Growth of Connected TV Spell Trouble for Ad Tech?
Convergent TV
Traditional broadcasters want tight controls around their premium inventory as they move into CTV, a common practice in the upfront linear marketplace, but an uncommon practice across the open web [...]