Portrait of Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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4 Major Factors That Will Change How Marketers Use Data

Programmatic

Forrester's Joanna O'Connell says the industry needs to 'fundamentally rethink' how targeting will work.

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Verizon Media Expands Its Ad Sales Deal With Microsoft

Programmatic

The telecom's ad-tech unit is finding its footing after a rocky upbringing.

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Simpli.fi Buys Advantage Software for More Than $100 Million

Ad Tech

DSP will offer tools for agencies to streamline their media planning and reconciliation.

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‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard

CES

Leaders from P&G, NBCU and The Trade Desk on the fundamental changes rocking the ad industry.

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Lotame’s Online Identifier Is the Latest to Gain Adoption

Ad Tech

Publishers aren't expecting one post-cookie ID solution to rule them all (yet).

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Jukin Media Gets Creative With CTV Ad Offerings

Streaming & OTT

Content owners diversify their products in the face of heavy competition from distributors.

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How The New York Times Is Adapting to Life Without Third-Party Cookies

Ad Tech

The publisher rolls out its own first-party data marketplace.

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When Will In-Person Events Return?

2021 Outlook

CES 2021 is only a couple weeks away, and for the first time ever it will be held completely virtually. Other tentpole events are on the horizon, too. Adweek’s Challenger [...]

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How Ad Tech’s Identity Was Rattled in 2020

Programmatic

2020—what a year—one that many will be glad to see the back of. But it’s also one that will haunt the ad-tech sector well into 2021, and potentially well beyond [...]

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Does the Growth of Connected TV Spell Trouble for Ad Tech?

Convergent TV

Traditional broadcasters want tight controls around their premium inventory as they move into CTV, a common practice in the upfront linear marketplace, but an uncommon practice across the open web [...]