Samsung’s Smart TV Inventory Now Available Programmatically
SpotX tapped as the initial monetization partner as linear and digital continue to merge.
Programmatic Ad Spend Down 9% Since Beginning of 2020, Driven by Travel and Auto
Programmatic ad spend is down 9% since the beginning of the year, as travel and auto advertisers–bellwethers of digital advertising–continue to hurt.
Integral Ad Science Lays Off Nearly 10% of Its Staff
Integral Ad Science becomes the latest ad-tech company to cut costs as the pandemic continues to cut through the advertising ecosystem.
Unlike TV, Almost All Viewers Are Present for Digital Video Ads
Around 99% of people are in front of their digital devices when video ads appear, but they don't have much of an appetite to sit through mid-roll ads.