Why Supply-Path Optimization Is Coming to Connected TV
GroupM and SpotX recently partnered to streamline buying.
Ad-Tech Firms Are Paying Their Bills, but Concerns Linger
The industry is showing signs of life and facing a busy Q4 after an extreme slowdown.
Kochava Rolls Out Identity Tool for Publishers Focused on CTV and Mobile
The ad industry's audience measurement challenges span multiple types of media.
How Agencies Are Adapting as Data Becomes More Important for Brands
Having a modern planning and reconciliation platform is a must now.
Media Newsletters Are Booming, and Substack’s Co-Founders Lit the Fuse
Adweek’s Publishing Executives of the Year built their entire business around what used to be an afterthought to many media companies: newsletter subscriptions.
GroupM Continues Supply Chain Optimization Efforts with SpotX Partnership
The agency is adding video to its Premium Supply marketplace in the U.S.
Connected TV’s Growing But Unclear Role in Political Advertising
Linear still dominates political ad buys despite the spike in CTV audiences driven by the pandemic.
A Look at Google’s Marketing Strategy as It Goes Up Against the US Government
The ad giant says the DOJ's lawsuit is 'deeply flawed.'
DOJ Files Antitrust Case Against Google, ‘Gatekeeper to the Internet’
Lawsuit claims Google holds an unlawful and anticompetitive position within search, according to reports.
IPO Rumors: Is Wall Street Ready To Embrace Ad Tech (Again)?
DoubleVerify, AppLovin appear to be exploring public offerings, fueling debate about bubbles or serious value.
Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up
Nielsen starts an addressable TV initiative.
Smaller Companies Still Aren’t Sure What to Do When Third-Party Cookies Go Away
While large agencies and major publishers build out their first-party data solutions in preparation for the deprecation of third-party cookies, smaller companies say they’re still unprepared. A September survey by [...]
Independent Ad Tech Is Poking Holes in Google’s Dovekey Proposal
Who will be the trusted, independent gatekeeper?