Portrait of Andrew Richardson

Andrew Richardson

Andrew Richardson has spent more than a decade helping clients increase ROI with data-driven strategy and analytics implementations spanning multiple verticals. Andrew is currently the vp, analytics and marketing science for Elite SEM, a 300-person, award-winning, performance-driven digital marketing agency.

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4 Signs an Agency’s Analytics Don’t Paint the Whole Picture and Aren’t Benefitting Clients


They often leave off less-than-stellar data trends.