Portrait of Anna Bager

Anna Bager

Anna Bager is the executive vice president of industry initiatives at IAB.

A normal street corner; people go about their daily live; a man rides a bike; a lady pushes her stroller; people eat in a cafe; everyone is going about their lives

Focus Shifts to Digital Video at the NewFronts

TV & Streaming

Building stronger relationships with audiences is paramount.

Multi-colored pyramid; from each side hands push the three pieces in different directions while people try to climb a latter to the top

How to Thrive in Our Current Transforming Direct Brand Economy

Brand Marketing

Direct-to-consumer companies are leading the revolution.

When It Comes to Digital Video, Protecting Brand Safety Is Key

TV & Streaming

Digital video innovation was at the center of this year's NewFronts.

How to Prepare for Mobile Advertising’s Fast-Approaching New Frontier


The technology industry has started rolling out new devices and touchpoints that are changing the meaning of mobile itself.

8 Predictions for Digital Video in 2017

TV & Streaming

It's pretty clear on the verge of the end of the year that 2016 has been a truly extraordinary year for digital video.

Anna BagerKevin Scanlon for Adweek

The 2016 Digital Content NewFronts Were Defined by Partnerships

TV & Streaming

In digital video, it's not every company for itself—it's a team effort. And that's a good thing.

Anna BagerKevin Scanlon for Adweek

The Spectacle of NewFronts Is Over. Now the Real Work Begins for Publishers

Brand Marketing

The 2015 NewFronts are over. For the past two weeks in New York City, the momentum of digital video industry's growth was truly visible.