Antonio Tomarchio, CEO and Founder, Cuebiq
It’s Time to Do Better on Data Privacy
Winning consumer trust will take more than simply complying with legislation. The industry needs to work together to win back consumer trust and future proof itself from impending privacy scandals and regulation.
Brick and Mortar’s Not Dead. It’s Just Different
About 90 percent of people still buy in-store, so your data-driven marketing needs to take that into account.
Closing the Loop on the Consumer Journey
Through location intelligence, marketers can map, target and measure offline consumer behaviors. Yet not all location data is created equal. It’s imperative for marketers to use an anonymous dataset that […]
New Measurement, New Targeting and a New World for TV
Across America, families still gather after dinner to watch TV. But what that looks like today is very different from what it was just a few years back.
Fix the Blind Spot in Your Social Media Metrics
Are your social media ad campaigns generating IRL results?