Portrait of Baiju Shah

Baiju Shah

Baiju Shah is chief strategy officer for Accenture Interactive, co-lead of Fjord and a member of the Adweek Advisory Board.

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How These Brands Used Design to Create Brand Relevance

Voice

The first part of a 3-part series that will look at how brands can use design to create lasting relevance.

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3 Misconceptions to Abandon While Implementing Brand Innovation

Voice

It might be time to rethink your previous strategy.

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Why It Might Be Time to Rethink Who Your Competitors Are

Performance Marketing

Perceptual competitors are those competing to shape experiences that set new expectations across sectors.