Ben Feldman is svp strategy and innovation at NYIAX. Ben works closely with teams to help drive the company’s product and operational concepts.
Returning to a Contextual Model Might Help Solve Transparency Issues
In a context model, the ad follows the media, not the consumer; buyers and sellers trade media, not audiences.
If You Want Ad Transparency, Stop Playing the Blame Game
It's the only way to move forward.
Why Publishers Need to Embrace Continuous Upfronts
TV & Streaming
Opinion: An annual burst is, frankly, out of date.
Marketers Continuously Fail to Understand the True Value of Media
They’re often under or overpaying with ad spend.
4 Ways Blockchain Can Address Some of Marketing’s Biggest Challenges
It can be used to solve issues that arise with data portability, the ad-tech tax, GDPR and more.