Portrait of Benjamin Lord

Benjamin Lord

Benjamin Lord is executive director, global omnichannel marketing, CRM and loyalty at NARS and is a member of the Brandweek Innovators Council.


a bunch of people are broken down into six rows; in the top row all the people wear red shirts, in the second row everyone wears an orange shirt, in the third row the people wear a yellow shirt, the fourth row is filled with green shirts, the fifth rows has people wearing blue shirts, and finally the last row the people wear purple shirts

Gen Z Is Shaking Up Gender Norms, and Brands Need to Be Dialed In as Priorities Shift

Cannes Lions

Opinion: Take note from younger generations while creating campaigns.