Portrait of Beth Egan

Beth Egan

Beth Egan is an associate professor of advertising at the S.I. Newhouse School of Public Communications at Syracuse University. As a media planning veteran, her research is focused on the neuroscience behind branded content and the application of AI in the curation of ad experiences in linear television.

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Students Should Not Be Reunited in the Fall on Campus

Voice

There's a real risk posed by reuniting thousands of students on campuses around the country.

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If You Want Your Brand to Be a Friend, You Can’t Walk Away From a Conversation About Race

Voice

It is as simple as following your consumers, understanding who they are and then doing something for them or their community.