Bob Bly is a freelance copywriter who has written copy for more than 100 clients including IBM, AT&T, Praxair, Intuit, Forbes, and Ingersoll-Rand. McGraw-Hill calls Bob “America’s top copywriter” and he is the author of 90 books, including “The Copywriter's Handbook.” Find him online at www.bly.com or call (973) 263-0562.
How to Generate Online B2B Sales Leads That Convert
The problem with online B2B lead generation today is that many marketers who do it are not, in fact, generating sales leads — they are just generating inquiries and giving [...]
B-to-B Direct Marketing’s Death Is Greatly Exaggerated
A number of trade and business magazines have said the term “direct marketing” is archaic and should be replaced. One of these magazines suggested the terms “data-driven marketing,” “omnichannel marketing” [...]
Is a Free Book the Answer When It Comes to Lead Generation?
I’m working for several marketers whose campaigns are centered on the offer of a free book. But in an age where it seems everyone is publishing a book, is a [...]