Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.
Lessons from the 2019 Digital Innovators Summit: Diversify & Invest in Quality Content
William Ford Gibson is an American-Canadian writer who has been called the “noir prophet” of the cyberpunk subgenre of science fiction. It was Gibson who coined the term “cyberspace” in [...]
BoSacks: Industry Woes Shouldn’t Dictate How You Define Success
There isn’t a week that goes by when I’m not asked about my substrate preferences. A long-time reader and publisher from England yesterday asked me for an electronic subscription to Magazine [...]
BoSacks Speaks Out: IMAG Conference Zeroes in on Credibility & Consumer Revenue
There is a trend in publishing and media conferences that has been growing for the past few years, and when I tell you what it is, you’ll say, “Of course.” [...]
BoSacks on AMMC 2018: MPA Steps Up Game, WPP Chief Dodges Ad Fraud Question
Once again the largest players in the magazine media industry gathered for the annual plumage display. Everybody was excited to be there, including me. I annually and happily re-meet so [...]
Ahead of AMMC, MPA President Urges Publishers to Remember Their Fundamental Value
Editor’s Note: Bob Sacks spoke with The Association of Magazine Media (MPA) president and CEO Linda Thomas Brooks about the upcoming American Magazine Media Conference (AMMC), which will be held [...]
At DigiPub, MPA Offered a New Message & Printers Showcased Innovative Digital Print
Last week I went to a NAPCO conference in New York City called DigiPub. Its advertised mission statement was “Harnessing the Power of Data-Driven Print.” The overarching question after a [...]
Where Will You And Your Magazine Business Be in Five Years?
For the record, I stay up to date on many blogs, threads, and various news chains. One of these news sources asked a typical but still important question a few [...]
Whether Print Magazines Are Dead Or Alive Depends on Your Business Model
Friedrich Nietzsche once said, “There are no facts, only interpretations.” That comes mighty close to our understanding of the magazine industry today, at least when it comes to the various [...]
What Does a 16% Decline in Magazine Ads Mean for the Industry?
Let’s be honest, although many attempt to do so, there is no way to find a positive spin to the data in this industry-wide report showing magazine ads down another [...]
Grappling With Ad Fraud And Its Nuances
Charles Dickens once penned the now famous line, “It was the best of times, it was the worst of times.” I am going to counter that with a quote from [...]