Portrait of Bob Sacks

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

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Publishers, How Is Your Morale These Days?

Publishing

In October, Campaign US released its annual advertising industry survey, which indicated that ad industry morale had dropped 36% from 2015. I was stunned by that revelation. Of all the [...]

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The Revolution of Collaborative Media Communication

Publishing

We in the media business have been rightfully concerned about the technology changes of the last two decades and what these new systems of broad communications have done to our [...]

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With A Strong Brand, A Magazine Can Be Anything

Ecommerce

As we all know, the magazine industry is transforming from a print-focused concept to a broader, more media-diverse, “branded” approach to content distribution. In the new approach there are many [...]

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As Content & Technology Converge, Publishers Feel the Squeeze

Publishing

Is there a difference between a content company and a technology company? The answer to that question is becoming increasingly difficult to answer. In the recent past, publishers were by [...]

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When Is Big Data Too Big?

Publishing

One can make the argument that big data fine tunes engagement and gives the people what they want, sometimes before they themselves realize that it is what they wanted. We all [...]

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BoSacks: The Future Ain’t What It Used to Be

General

Do you ever wonder if the publishing industry has learned enough in the last five years to be more effective and more profitable in the next five years? Of course, [...]

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What’s the Magazine Industry’s Brand Identity?

General

I think the magazine business, now called by some the magazine media business, has a branding problem. Is defining the brand of the magazine industry even possible in this day [...]

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On the Verge of Digital’s Watershed Moment

General

The future of our industry and our ability to make an honest living is digital. The only real question on that subject is when the watershed moment of digital supremacy [...]

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Grim Industry Averages Overlook Many Cases of Individual Success.

Publishing

Is totality really the only effective way to look at the industry? Are we actually one big company and it's sink or swim together, or are there thousands of separate [...]

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The New Non-Obsolescence of the Written Word

Publishing

A book that I read a few years ago has been popping back into and around my head lately, as I continue my pursuit of the future of reading and [...]