Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.
The Revolution of Collaborative Media Communication
We in the media business have been rightfully concerned about the technology changes of the last two decades and what these new systems of broad communications have done to our [...]
As Content & Technology Converge, Publishers Feel the Squeeze
Is there a difference between a content company and a technology company? The answer to that question is becoming increasingly difficult to answer. In the recent past, publishers were by [...]
Grim Industry Averages Overlook Many Cases of Individual Success.
Is totality really the only effective way to look at the industry? Are we actually one big company and it's sink or swim together, or are there thousands of separate [...]