Video Killed the Brand Star
Opinion: How influencers compete with the largest companies.
The Best Social Media Influencers Do These 5 Things
Opinion: I recently spoke with Instagram star and YouTube personality Zach King about what it takes to turn creative brand promotion into a successful business.
Micro-Influencers and the Blind Spot in Your Influencer Marketing
Opinion: The marketing world is poisoning this invaluable well by applying the same bad habits seen with larger-scale influencers to the new, “untapped” audiences of smaller, micro-influencers. Brands too often work with creators on one-time engagements only to move on to the next, when they should instead be forming long-lasting, mutually beneficial partnerships.