Brian O'Kelley, CEO and Co-Founder, AppNexus

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    A Machine-Learning DSP Built from the Ground Up

    Three special elements that distinguish the new DSP

    This is a Profile

    It’s Finally Time to Stop Advertising Waste

    “Half the money I spend on advertising is wasted,” John Wanamaker once famously complained. “The trouble is, I don’t know which half.”

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    Why CMOs Are Still Unconvinced About Programmatic

    It’s been 10 years since real-time bidding took off, but a decade into the programmatic age, CMOs remain skeptical. When we ask them why, we hear three basic refrains. First, […]