Portrait of Brian Sheehan

Brian Sheehan

Brian Sheehan is a professor of advertising at Syracuse University. Prior to academia, he spent 25 years with Saatchi & Saatchi. He is also a member of our Adweek Academic Council.


This is a Profile

The NFL’s Latest PSAs Are a Hail Mary for Fixing Its Brand Image

Voice

They are an announcement that the NFL is apologizing for its past behavior and is trying to do something to make things better.

This is a Profile

The Future of TV Will Look Like Cable, Except Better for Viewers

Voice

TV audiences are finally going to be able to bundle packages the way they’ve always wanted.

This is a Profile

Perhaps It’s Time for Brands to Avoid Taking a Stand

Voice

Unless it’s intrinsically linked with their mission.

This is a Profile
This is a Profile

How Nike Made a Statement and Became More Than Simply a Product or Sponsor

Brand Marketing

Their commitment to their values solidified their status as a brand.

This is a Profile

Holding Companies Are in Flux, Which May Lead to Less Diverse Portfolios

Agencies

They are developing into core agencies as the ad industry transforms.

This is a Profile

The Key to a Winning Amazon Ad Strategy? Go Big Everywhere Else

Brand Marketing

Syracuse Professor Brian Sheehan says top-of-funnel marketing now is vital to secure your place in shoppers' habits tomorrow.

This is a Profile

Advertisers Need to Stop Chasing Engagement and Get Back to Focusing on Awareness

Brand Marketing

Lodge yourself in people's memory, not their social feeds, advises advertising professor Brian Sheehan.