This is a Profile

Brittany Hodak

Brittany Hodak is co-founder of The Superfan Company, an entertainment agency that helps brands and celebrities identify, engage and retain their most important customers.


This is a Profile

What State-by-State Data Privacy Laws Mean for the Future of Programmatic

Voice

Major players need to support legislation on a federal level.

This is a Profile

Inclusivity Issues Are Prominent in All Industries—Even at Women-Centric Companies

Brand Marketing

Fashion and beauty brands sometimes make products that don’t consider all hair, skin and body types.

This is a Profile

As Gen Z Reshapes the Social Media Landscape, Marketers Need to Be Open to Change

Brand Marketing

Flexibility and an interest in exploring new channels will go a long way.

This is a Profile

Why Brands Need to Align Their In-Person and Digital Experiential Campaigns

Brand Marketing

Retailers recognize the importance behind these strategies but aren't implementing them.

This is a Profile

4 Steps That Will Make Your Company’s Customers Into Superfans

Brand Marketing

Consumers are more likely to purchase a product based on a friend's suggestion versus a celebrity's.