Charles Weinberg

Charles Weinberg

Opinion Contributor
Charles Weinberg is the SMEV president's professor in marketing and professor emeritus in the Marketing and Behavioral Science Division at the UBC Sauder School of Business. He co-authored The Sleepy Consumer and Variety Seeking with Zhongqiang (Tak) Huang from The University of Hong Kong, Yitian (Sky) Liang of Tsinghua University and Gerald J. Gorn of The Hong Kong Polytechnic University.