Cheryl Cagle

Cheryl Cagle is the database/affiliates director for Direct Marketing IQ, the home of direct marketing research, and Who's Mailing What!


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Top 10 WMW! Direct Mail and Email Categories

Performance Marketing

Direct Mail Catalogs-Consumer Retail Traffic Builders Fundraising-Health/Handicapped Fundraising-Social Action (Causes) Fundraising-Animals/Wildlife Fundraising-Environment Tours/Travel Promotions Fundraising-Children Seminars/Conferences Insurance-Auto Email Catalogs-Consumer Retail Traffic Builders Magazines-Special Interest Fundraising-Politics Fundraising-Social Action (Causes) Magazines-Business/Financial Catalogs-Children/Teen [...]

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Top 10 Mailers/Emailers with PDFs Viewed on WMW!

Performance Marketing

Mailers/Emailers with PDFs Viewed on WMW! Direct Mail American Society for the Prevention of Cruelty to Animals AAA AARP Rodale American Express Co. Reader’s Digest Prevention Magazine Bottom Line Books [...]

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Top 10 B-to-B Mailers in WMW!

Performance Marketing

SkillPath Seminars ASPE Technology Fred Pryor Seminars National Seminars Training CareerTrack American Medical Association Stamps.com Epson America Pitney Bowes Square Note: This Top 10 list is based on direct mail [...]

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Top 10 Direct Mail Categories with Controls on Who’s Mailing What!

Performance Marketing

Direct Mail Categories with Controls on WMW! Insurance-Auto (63.2%) Credit Cards-Affinity (53.1%) Fundraising-Health/Handicapped (52%) Fundraising-Sports/Olympics (51.4%) Credit Cards-Bank/Financial Services (50%) Fundraising-Children (41%) Fundraising-Social Action-Causes (40.9%) Magazines-Special Interest (40.2%) Loans/Lending Services [...]

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Top 10 Nonprofits With Direct Mail Offers on Who’s Mailing What!

Performance Marketing

Nonprofits With Direct Mail Offers on WMW! The American Society for the Prevention of Cruelty to Animals (ASPCA) Paralyzed Veterans of America World Wildlife Fund Wounded Warrior Project The Salvation [...]

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Top 10 Who’s Mailing What! Direct Mail Categories Using Personalization

Performance Marketing

WMW! Direct Mail Categories Using Personalization Loans/Lending Services (88.2%) Credit Cards-Affinity (88.1%) Insurance-Life (86.7%) Insurance-Auto (83.5%) Fundraising-Sports/Olympics (82.9%) Credit Cards-Bank/Financial Services (78%) Fundraising-Health/Handicapped (74.7%) Fundraising-Local Relief (72.9%) Fundraising-Children (68.7) Fundraising-Culture [...]

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Top 10 Magazines with Offers in Who’s Mailing What!

Performance Marketing

Magazines with Offers in Who’s Mailing What! Direct Mail Bloomberg Businessweek Sports Illustrated Consumer Reports Smithsonian Magazine The Economist Forbes Magazine The Nation Prevention Magazine O, The Oprah Magazine Saturday [...]

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Top 10 Who’s Mailing What! Categories Mailing Brochures

Performance Marketing

WMW! Categories Mailing Brochures Retail Traffic Builders Tours/Travel Promotions Seminars/Conferences Computers — Hardware Merchandise/Membership Service Clubs Performing Arts Business Books Fundraising — International Relief School, College, Continuing Education Furniture & [...]

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2015 Top 10 Catalog Mailers and Emailers

Performance Marketing

Which companies are doing the most mail and email marketing in the catalog industry? As part of Target Marketing's 2015 "Top 50 Mailers and Emailers" cover story, we worked with [...]

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2015 Top 10 B-to-B Mailers and Emailers

Performance Marketing

Which companies are doing the most mail and email marketing in the B-to-B industry? As part of Target Marketing's 2015 Top 50 Mailers and Emailers cover story, we worked with [...]

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2015 Top 10 Nonprofit Mailers and Emailers

Performance Marketing

Which companies are doing the most mail and email marketing in the nonprofit sector? As part of Target Marketing's "2015 Top 50 Mailers and Emailers" cover story, we worked with [...]

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2015 Top 10 Automotive Mailers and Emailers

Performance Marketing

Which companies are doing the most mail and email marketing in the automotive industry? As part of Target Marketing's 2015 Top 50 Mailers and Emailers cover story, we worked with [...]

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2015 Top 10 Retail Mailers and Emailers

Performance Marketing

Which companies are doing the most mail and email marketing in the retail industry? As part of Target Marketing's 2015 "Top 50 Mailers and Emailers" cover story, we worked with [...]

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2015 Top 10 Travel/Tourism Mailers and Emailers

Performance Marketing

Which companies are doing the most mail and email marketing in the travel/tourism industry? As part of Target Marketing's 2015 Top 50 Mailers and Emailers cover story, we worked with [...]

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Top 10 Who’s Mailing What! Categories Mailing Postcards

Performance Marketing

WMW! Categories Mailing Postcards Retail Traffic Builders Medical Services, Health Plans, Hospitals, Doctors Tours / Travel Promotions Automotive School, College, Continuing Education Home Improvement Seminars / Conferences Health-Fitness Clubs / [...]