Chris Chariton


This is a Profile

10 Tips for Improving Landing Pages

General

We've all seen one. We've clicked on a link to get a whitepaper, and then there it was: the landing page. But what made you fill out the form and [...]

This is a Profile

10 Tips for Improving B-to-B Landing Page Conversions

Ecommerce

Typically, a landing page's sole purpose is to generate contacts and inquiries from site visitors interested in your offer. Effective landing pages are an essential component of successful online marketing [...]

This is a Profile

Building an Online Presence With More Than a Website

Performance Marketing

As you prepared your 2012 marketing plans, chances are you kept in mind the top reasons marketing plans fail each year: poorly defined goals, tenuous commitment from the sales team [...]

This is a Profile

3 Questions to Answer for B-to-B Email Success

Email Marketing

This myth of Apollo's chariot of the sun, like many of the time, was an attempt to explain important events in the world. While it may seem amusing, without the [...]

This is a Profile

Tips for Creating a Successful Content Strategy

Performance Marketing

According to the recent GlobalSpec Industrial Buy Cycle Survey, 83 percent of B-to-B buyers review up to three pieces of content before making a decision on purchases under $1,000. Meanwhile, [...]

This is a Profile

7 B-to-B Digital Marketing Trends for 2012

Performance Marketing

Different industries have their trends and fads. Marketing is no different. One thing that’s certain though is that B-to-B customers and prospects have made the internet a primary resource for [...]

This is a Profile

3 New Rules of Email Direct Marketing

Email Marketing

While social media may be getting a lot of press these days, email marketing is alive and well across a variety of industries as an effective channel for communicating with [...]

This is a Profile

7 Digital Trends Marketers Should Know

Ecommerce

Changes in the digital world of marketing keep coming fast and furious. As a marketer, it can be challenging to know which online trends are important and which are nothing [...]

This is a Profile

Don’t Let Focusing on Lead Generation Torpedo Your Branding, Part 2

Ecommerce

While the tough global economy has served to torpedo branding efforts at many organizations, the sometimes sticky relationship between sales teams and marketers can also torpedo a company’s lead-generation efforts. [...]

This is a Profile

The 5 New Rules of Email Direct Marketing

Email Marketing

Email marketing is alive and well across a variety of industries as an effective channel for communicating with customers and prospects. However, inboxes are more crowded than ever. Many emails [...]

This is a Profile

Don’t Let Focusing on Lead Generation Torpedo Your Branding, Part 1

Performance Marketing

A tough global economy has served to torpedo branding efforts at many organizations. Branding is often seen as “soft” by sales, something to build when the pipeline is full. Yet [...]

This is a Profile

5 Ways To Generate B-to-B Leads And Build Your Brand

Performance Marketing

The balance between branding and lead generation is as old as the battle between sales and marketing. The reality is that the two viewpoints are not mutually exclusive. The following [...]

This is a Profile

Tips for Reusing Marketing Content

General

Marketers should consider making a dedicated effort to reuse content in various formats for new audiences across different channels. Reusing content can save you time and money in content creation. [...]