How The Addams Family Is Trying to Own Halloween With a Blitz of Marketing Tie-ins
MGM hopes to bring them back each year as seasonal icons.
Warner Bros. Scares Up Another Marketing Hit With ‘It: Chapter Two’ Immersive Experience
A miniature version of Derry Canal Days took L.A. by storm.
The Year’s Nine Most Compelling Movie Marketing Campaigns (So Far)
From Us and Captain Marvel to Rocketman and John Wick 3.
Will John Wick 3 Mark the Moment Movie Marketers Became Comfortable With Reddit?
The movie's site links to a subreddit that's controlled by users, not studio execs.
Stars of ‘It: Chapter 2’ Are Being Haunted by a Red Balloon on Instagram
The sequel's eerie marketing is finally afloat.
Avengers: Endgame Heroes and Stand Up To Cancer Battle ‘the Biggest Villain of All’ in New PSA
The ad launches in partnership with MasterCard.
Ryan Reynolds Reveals the Method Acting and Personal Sacrifices Behind Detective Pikachu
The actor again brings his dry wit to bear for marketing gold.
Will Smith’s Aladdin Genie Finally Appeared During the Grammys, and Viewers Were Creeped Out
Disney's increasing blend of animation and live action yields its oddest hybrid yet.
The 7 Biggest Movie Marketing Moments of 2018
From Crazy Rich Asians to a Cannes scandal, there was plenty to talk about.
How These 7 Horror Films Pushed the Boundaries of Movie Marketing
From Psycho to The Conjuring, there are some inventive efforts.
These Are the 8 Best Movie Marketing Campaigns of 2018 (So Far)
From Wakanda to Cruise, a bevy of interesting work.
While Tom Cruise Is Off Doing His Own Stunts, Here’s How His Bored Stuntman Keeps Busy
He's an Uber driver, according to this amusing Mission: Impossible tie-in .
How 8 Brands Assembled Their Marketing Tie-Ins With Avengers: Infinity War
Geico, Infiniti and more have rushed to partner with one of the biggest crossovers ever.
With ‘Solo,’ Disney Is Changing Up the Star Wars Marketing Machine. Will Audiences Get on Board?
There's a subtle shift to promoting actors, not just characters. That's quite a break from Star Wars tradition.
Rating This Year’s Oscars, From Movie Marketing to #MeToo
Things are changing in Hollywood ... kind of.