Portrait of Chris Thilk

Chris Thilk

Chris Thilk is a freelance writer and content strategy consultant in the Chicago suburbs. You can find him at ChrisThilk.com, where he shares his thoughts on content marketing, media and movie marketing.


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How The Addams Family Is Trying to Own Halloween With a Blitz of Marketing Tie-ins

AdFreak

MGM hopes to bring them back each year as seasonal icons.

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Warner Bros. Scares Up Another Marketing Hit With ‘It: Chapter Two’ Immersive Experience

Brand Marketing

A miniature version of Derry Canal Days took L.A. by storm.

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The Year’s Nine Most Compelling Movie Marketing Campaigns (So Far)

Creativity

From Us and Captain Marvel to Rocketman and John Wick 3.

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Will John Wick 3 Mark the Moment Movie Marketers Became Comfortable With Reddit?

AdFreak

The movie's site links to a subreddit that's controlled by users, not studio execs.

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Stars of ‘It: Chapter 2’ Are Being Haunted by a Red Balloon on Instagram

Brand Marketing

The sequel's eerie marketing is finally afloat.

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Avengers: Endgame Heroes and Stand Up To Cancer Battle ‘the Biggest Villain of All’ in New PSA

Brand Marketing

The ad launches in partnership with MasterCard.

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Ryan Reynolds Reveals the Method Acting and Personal Sacrifices Behind Detective Pikachu

Creativity

The actor again brings his dry wit to bear for marketing gold.

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Will Smith’s Aladdin Genie Finally Appeared During the Grammys, and Viewers Were Creeped Out

Creativity

Disney's increasing blend of animation and live action yields its oddest hybrid yet.

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The 7 Biggest Movie Marketing Moments of 2018

Brand Marketing

From Crazy Rich Asians to a Cannes scandal, there was plenty to talk about.

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How These 7 Horror Films Pushed the Boundaries of Movie Marketing

Brand Marketing

From Psycho to The Conjuring, there are some inventive efforts.

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These Are the 8 Best Movie Marketing Campaigns of 2018 (So Far)

Creativity

From Wakanda to Cruise, a bevy of interesting work.

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While Tom Cruise Is Off Doing His Own Stunts, Here’s How His Bored Stuntman Keeps Busy

Creativity

He's an Uber driver, according to this amusing Mission: Impossible tie-in .

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How 8 Brands Assembled Their Marketing Tie-Ins With Avengers: Infinity War

Creativity

Geico, Infiniti and more have rushed to partner with one of the biggest crossovers ever.

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With ‘Solo,’ Disney Is Changing Up the Star Wars Marketing Machine. Will Audiences Get on Board?

Creativity

There's a subtle shift to promoting actors, not just characters. That's quite a break from Star Wars tradition.

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Rating This Year’s Oscars, From Movie Marketing to #MeToo

Creativity

Things are changing in Hollywood ... kind of.