Portrait of Christopher Heine

Christopher Heine

Christopher Heine is a New York-based editor and writer. He was Adweek's technology editor from 2013 to 2017 and oversaw coverage of the rapidly evolving digital world.


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With Beaches Packed for Labor Day, Aerial Ad Players Go Big for Their ‘Super Bowl’

Brand Marketing

Family-owned shops fly banners for Coors Light, Wawa and an anti-Trump group.

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Boxed Is Looking to Challenge Amazon and Cash In on the Ecommerce Ad Exchange Boom

Performance Marketing

The 4-year-old digital wholesaler with a few million monthly customers is introducing a real-time auction platform.

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4 Things Marketers Should Know Before Embarking on Digital Transformation

Performance Marketing

Plus, Adweek announces a new partnership with Accenture.

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Why Brands Continue to Invest in Digital Advertising, Despite the Industry’s Many Problems

Performance Marketing

Ad fraud and brand safety issues persist.

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Instagram Now Has 2 Million Advertisers Following Explosive Growth During the Last 18 Months

Performance Marketing

The mobile app's customer list has grown 900 percent since early 2016.

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7 New Digital Marketing Stats That Jump Off the Page

Performance Marketing

Google and Facebook rule, Yelp surprises and Pinterest gets granular

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Facebook Has Turned Over 3,000 Russia-Linked Ads to Congressional Intelligence Committees

Performance Marketing

And launched an unusually lengthy PR explanation.

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The Trade Desk’s New Product Helps Advertisers Reach Consumers on TV and Digital

Performance Marketing

And retarget through both channels.

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Uber Files $40 Million Lawsuit Against Fetch Media for Alleged Ad Fraud

Performance Marketing

The mobile ads company then essentially accused the ride-sharing app of being a dead beat.

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Brands Can Now Reward Pandora Users With Playbacks and Skips If They Watch Their Video Ads

Performance Marketing

T-Mobile has signed on as a launch partner.

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Burger King and Sainsbury’s Just Ran the First Snapchat Ads Shot Entirely on Spectacles

Performance Marketing

Snap's high-tech sunglasses show creative potential.

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These 8 New Stats Show Digital Advertising’s Growing Pains as Social Platforms Boom

Performance Marketing

Viewability and brand safety problems persist.

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Here Are 20 LinkedIn Do’s and Don’ts From Digital Marketing Pros

Performance Marketing

How to master the social network for your professional life.

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Startup ‘Bodega’ Has Angered Fans of Actual Bodegas. Can It Recover?

Performance Marketing

While its messaging was wrong-headed, industry players say it still has hope.

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Apple’s New Animojis Are the Latest Sign That Brands Need to Embrace Augmented Reality

Performance Marketing

The tech giant is pushing AR marketing to the forefront.