Christopher Heine is a New York-based editor and writer. He was Adweek's technology editor from 2013 to 2017 and oversaw coverage of the rapidly evolving digital world.
With Beaches Packed for Labor Day, Aerial Ad Players Go Big for Their ‘Super Bowl’
Family-owned shops fly banners for Coors Light, Wawa and an anti-Trump group.
Boxed Is Looking to Challenge Amazon and Cash In on the Ecommerce Ad Exchange Boom
The 4-year-old digital wholesaler with a few million monthly customers is introducing a real-time auction platform.
4 Things Marketers Should Know Before Embarking on Digital Transformation
Plus, Adweek announces a new partnership with Accenture.
Why Brands Continue to Invest in Digital Advertising, Despite the Industry’s Many Problems
Ad fraud and brand safety issues persist.
Instagram Now Has 2 Million Advertisers Following Explosive Growth During the Last 18 Months
The mobile app's customer list has grown 900 percent since early 2016.
7 New Digital Marketing Stats That Jump Off the Page
Google and Facebook rule, Yelp surprises and Pinterest gets granular
Facebook Has Turned Over 3,000 Russia-Linked Ads to Congressional Intelligence Committees
And launched an unusually lengthy PR explanation.
The Trade Desk’s New Product Helps Advertisers Reach Consumers on TV and Digital
And retarget through both channels.
Uber Files $40 Million Lawsuit Against Fetch Media for Alleged Ad Fraud
The mobile ads company then essentially accused the ride-sharing app of being a dead beat.
Brands Can Now Reward Pandora Users With Playbacks and Skips If They Watch Their Video Ads
T-Mobile has signed on as a launch partner.
Burger King and Sainsbury’s Just Ran the First Snapchat Ads Shot Entirely on Spectacles
Snap's high-tech sunglasses show creative potential.
These 8 New Stats Show Digital Advertising’s Growing Pains as Social Platforms Boom
Viewability and brand safety problems persist.
Here Are 20 LinkedIn Do’s and Don’ts From Digital Marketing Pros
How to master the social network for your professional life.
Startup ‘Bodega’ Has Angered Fans of Actual Bodegas. Can It Recover?
While its messaging was wrong-headed, industry players say it still has hope.
Apple’s New Animojis Are the Latest Sign That Brands Need to Embrace Augmented Reality
The tech giant is pushing AR marketing to the forefront.