Christopher Karpenko, Executive Director, Brand Marketing, USPS


This is a Profile

What Happens When Digital Tools and Physical Mail Combine

As a marketer, you know that converting a consumer in today’s distracted world takes a sustained effort across multiple channels and platforms

This is a Profile

How to Retarget Consumers IRL

Ad retargeting has long been an effective go-to for digital marketers. Guess how digitally powered direct mail comes into play?

This is a Profile

Timing Can Make or Break Your Omnichannel Campaigns

Timing can make or break an omnichannel campaign. Oversaturate a prospect with messages and they’ll tune you out. But if you can build a cadence of messages that form a [...]

This is a Profile

The Best Way to Reach Digital Consumers? How About Direct Mail

The best way to reach customers? Connect the effectiveness of a physical medium with the intelligence of digital. In other words, it’s time to take a fresh look at tactics [...]