Clint Kaiser


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It’s Gmail, Not AOL: Grading Your Email Program Using ‘This, Not That’

General

By understanding what it's like when you're at your best versus when things are more ho-hum, you can focus more on the attributes in play when you're living up to [...]

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A Return Trip Through 80 Retailers’ Email Sign-Up Experiences

Email Marketing

Are inbox welcome experiences getting any better? That's what I wanted to find out by revisiting the retailers whose welcome programs I evaluated here approximately one year ago. Readers can scan that [...]

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Which 5% Are You Overlooking?

General

Marketers are paying a lot of attention to 95 percent of their email program, but detract from all that work by ignoring the last 5 percent. Here are a few [...]

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Are You an Email Sommelier?

Email Marketing

The job title "sommelier" is hot. A recent Los Angeles Times article described the latest incarnation of this role being fulfilled by companies that serve as "music sommeliers" — that is, [...]

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Preparing for the Age of Mobile

Mobile

The last thing email marketers’ need is another to-do added to an already bursting task list. The mobile train has left the station though and you need to not just [...]

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Shopping in Margaritaville

Email Marketing

The amount of mainstream press email and related digital marketing topics garner is rather remarkable. Let's run through three recent examples and highlight insights to apply them to your email [...]

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The Easiest Ways to Improve Your Email Marketing (And Why it’s So Hard)

Email Marketing

Some things in life sound so simple, like burning more calories than you consume. But in reality it's quite difficult to reach the end goal, in this example losing weight. [...]

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The Good, Bad and Ugly of the Welcome Process

Email Marketing

The sooner a subscriber is engaged, the longer and deeper they remain engaged with an email program over time. The welcome email is a critical phase in every life cycle; [...]

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Debunking Email Deliverability Myths

Email Marketing

Because of the pace of change, best practices in email deliverability quickly grow stale. It’s time to purge ourselves of these outdated myths regarding inbox deliverability optimization:

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Confessions of an Email List Renter

Email Marketing

It’s true. Companies still rent and buy email lists. And yes, I’ve done some of the buying recently. Now, there are numerous caveats that need to be stated as to [...]

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5 New Sources to Mine Email Content

Email Marketing

Let's face it, finding content that subscribers absolutely love is difficult. After publishing a newsletter for years, the well feels tapped and ideas start to dry up. Pushing something out [...]

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New Metrics to Track Your Email Program’s Performance

Email Marketing

The usual email marketing metrics have long been benchmarked and trended — delivery, open and click rates in particular. Clearly, other metrics make the short list on a lot of [...]

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How is Your Email’s Elevator Pitch?

Email Marketing

You’ve probably heard the request in one setting or another before: “Give me the elevator pitch." Whether you're an entrepreneur pitching a business idea, a job seeker in an interview [...]

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Use the 3 R’s to Improve Your Email Program

Email Marketing

Remember the original tenets of education: reading, riting and rithmetic? Long ago, they served as the fundamental structure for an educational framework in this country. Other practices — most notably [...]

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The 4 Most Overlooked Touchpoints to Grow Your Email Database

Email Marketing

From a marketer’s point of view, every customer or prospect interaction is an opportunity. It’s a chance to generate revenue, foster loyalty, win back a former customer or gather data. [...]