Cristin Siegel


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5 Tips to Keep Good UX Freelancers

Emerging Tech

Once you find the right freelancers for the project, make sure you make them feel like a key part of the team, and keep them happy. It's better to put [...]

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Seeking Experience

General

Having hired many user experience (UX) freelancers, and now taking on the role of a freelancer myself, I know how difficult it can be to find the right match between [...]

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Personalized Content Primer: How to Make the Most of the Dynamic Web

General

There is an increasing amount of buzz circulating about Web personalization these days. Many organizations embarking on significant site redesigns are considering it. But what is personalization exactly? How does [...]

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Tech-evolution

General

My colleagues and I have looked to the timeline of consumer tech, from the Commodore 64 through to Google Glass itself, to see if our history could be a useful [...]

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Research 101

Ecommerce

Like many of my columns, the inspiration for this comes from my day-to-day life at an interactive agency. We currently have the pleasure of working with a industrial gas company—helping [...]

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Conceptual Thinking

Design

Concept testing—which is different from usability testing—puts two different website design treatments in front of representative users to see if one concept is perceived to be more usable or engaging [...]

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Design by Wire

Design

Most Web projects include the task of wireframing site interactions to visually convey page-level design thinking. It's the wireframe that details the minutiae of how a site will work—detail that's [...]

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Go Big or Go Home

Ecommerce

Mega menus work in conjunction with the global navigation bar to help users move through your website confidently and efficiently.

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Compass Not Included

Ecommerce

Website content needs to be divided up and spread across a network of interrelated pages. When dropped into this information space, users want to know where they are, where they [...]

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Smart Questions

Ecommerce

There are several standard pages that worm their way into most organizations' websites simply because that's the way it's always been. My hope is to convince marketers to be discriminating [...]

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The m.Web Experience

Ecommerce

Mobile browsing is set to outpace desktop browsing in the next three to five years. Yet, the landscape of the mobile Web leaves something to be desired.

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It’s All About Experience

Ecommerce

Most people who have participated in a website or application design project of any heft are familiar with a standard set of user experience deliverables.

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Don’t Break the Bank

General

When working with clients to create engaging online experiences for their customers, I recommend iterative usability testing—essentially repeated testing—as part of the design and development process. However, I've noticed that [...]

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Leads by Design

Design

Think about the e-mail messages you receive in a day. Whether from colleagues, family or friends, this amount of e-mail adds up quickly. In fact, studies show that, on average, [...]