Dan Smith is the CMO of Minneapolis, Minn.-based Outsell LLC, a digital marketing Software-as-a-Service (SaaS) company that is transforming the way automotive brands engage with customers.
Buyer Detection: How to Find the Shoppers in Your Browsers
For considered purchases like automobiles, understanding whether or not a prospect is actually in the market (vs. just browsing) is key to making sure you’re not wasting valuable sales resources. [...]
Social Engagement That Makes Sense for Cross-Channel Marketing
Everyone is jumping on the social media bandwagon, but very few businesses understand how to leverage it in a way that drives real engagement. How do you integrate social media [...]
How Cross-Channel and Multichannel Marketing Differ
In an informative podcast recently from ClickSquared, Suresh Vittal, vice president, practice leader for customer intelligence at Forrester Research, addressed the distinctions between multichannel and cross-channel marketing. This compelling dialog highlighted the [...]
6 Questions Marketers Need to Ask Before Embarking on Cloud-Based Campaign Management
Cloud-based business solutions are creating a lot of buzz lately. And no wonder: World-class software applications are now available to fit any budget, providing speed-to-market advantages, with the majority of [...]
Mobile Marketing: Turning Overwhelming into Rewarding
Mobile marketing is one of the hottest trends among today's marketers. When used effectively, mobile communications can engender greater brand loyalty, increase engagement and lead to increased sales.