Portrait of Danielle Wiley

Danielle Wiley

Danielle Wiley is CEO of influence marketing agency Sway Group.


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The Right Way to Do Influencer Marketing During Covid-19

Voice

This is a time for proactive brand communications through influencer marketing.

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Disregard Speculation—Influencer Marketing Is Still a Necessity in Strategies

Voice

Some wonder if there is (or was) a bubble and how that might affect marketers.

How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising

Brand Marketing

It seems more authentic than a scripted message from a brand.

5 Benefits That Come From Working With an Influencer Agency of Record

Brand Marketing

Otherwise it's a part of your strategy that doesn't get the attention it needs.

#MeToo and #TimesUp Have Done Their Part. It’s Time for Higher-Ups to Do Theirs

Agencies

Management must step up or these movements could fall short.

How Mom Bloggers Helped Create Influencer Marketing

Brand Marketing

The desire for supportive groups of like-minded people made influencer marketing a natural next step.

5 Ways for Influencers to Leverage Pinterest’s Smart Feed Algorithm

Digital

Opinion: It’s all about great content and making sure that content can be found.